Preserving Culture and Mexican Art

Tierra Huichol and the Wixárika Culture

Our history

Tierra Huichol visits the different Huichol communities, and buys the artists their pieces of art. This work helps the livelihoods and progress of communities without influencing their traditions. In this way their traditions are respected at the same time that their development is achieved.
Find the original Huichol art from the Huichol Sierra in any of our physical stores or here in our online store. Its recognition and purchase allows us to continue collaborating and supporting the communities to continue their valuable traditions.

About the Wixárika Art

Huichol Art is a grouping of traditional styles in the arts of crafts and folk. The artists of this style of art are the Wixárikas.

Huichol Art has a very particular charm: it relates its religion and cosmovision with forms and colors to create a unique aesthetic.

One of the main features of these works is their decoration as it is very striking and colorful, in addition uses various symbols and sketches that were created several centuries ago.

About the Wixárika Culture

We can say that the Huicholes are indigenous, the great part of them used to inhabit mountainous places, at north of Jalisco and a great part of Nayarit and Mexico. Today it’s considered that there are 50,000 for those areas.

The Huicholes are one of the ethnic groups that have managed to remain "pure" since the Spanish conquest. The origin of Huichol art lies in an ancestral tradition, where the physical transcription of the images visualized by the Huichol shamans is passed from one generation to another.

Expression types of Huichol art

An artistic expression type of Huichol art are the pictures of yarn, which are elaborated on wooden boards with wax, or the pieces that are worked forming figures with chaquira on teapots, violins, turtles, etc.

These craft works can be classified into two types: those that are made for commercial purposes and those that reflect religious experiences.

Another expression is the works that are made with chaquiras or with yarn (stamen), each one carries symbolic motifs, histories of the Huichol culture and Huichol legends of its cosmogony that offer us a panorama of Huichol society.